Archlet Elevate Amsterdam
Elevate Amsterdam 2025
Beyond the hype: How data & AI actually add value for digital sourcing
Meet our speakers
Our speakers

Alexandre Turolla
Chief Procurement Officer,
IFF

Sven Jacobs
Global Head of Procurement Excellence,
Vattenfall

Bram Heijblom
Global Procurement Senior Manager, Process & Technology,
IFF
Agenda
Arrival & Registration
Morning Sessions
Afternoon Sessions
Networking Drinks
Archlet took Elevate to Amsterdam, gathering procurement leaders, innovators, and technology partners for an evening of insight, collaboration, and connection. Continuing our Beyond the AI Hype series, the event explored how AI and data are driving real impact in procurement, and what it takes to translate innovation into tangible results.
Turning insight into action
The evening began with a welcome from Lukas Wawrla, Co-Founder of Archlet, setting the tone for an event centered on practical applications of AI in procurement.
Our first panel discussion, How AI Actually Adds Value for Procurement, featured Alexandre Turolla and Bram Heijblom from IFF, who shared their perspectives on where AI delivers the most value today. The conversation emphasized how success depends on pairing technology with the right processes and stakeholder engagement, ensuring adoption and alignment across teams.
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Following the panel, the focus shifted to “From Data to Strategy to Execution”, with tech use cases presented by SpendHQ, Cirtuo with Vattenfall, and Archlet.
- SpendHQ demonstrated how their platform turns complex procurement data into actionable insights.
- Cirtuo and Vattenfall shared their journey of making AI “stick,” highlighting the human side of adoption and the role of clear, simple strategies in enabling change.
- Archlet showcased how our Agentic AI layer, Spark, accelerates sourcing workflows by automating scenario modeling and transforming unstructured data into structured RFPs.

Conversations, collaboration & networking
The event wrapped up with a lively networking session over drinks and a flying dinner. Attendees connected with peers, exchanged experiences, and discussed the cultural and operational shifts needed to unlock AI’s full potential in procurement.
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